New Products

How Method Uses Color Theory & Packaging Design in its New Good Karma Body Wash Line

Limited-edition collection at Target features uplifting mantras, unique scents and specific hues to bring about positive feelings.

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By: Christine Esposito

Editor-in-Chief

Method has rolled the Good Karma collection, a new limited-edition range of body washes that is being sold exclusively at Target. The six body washes have “one-of-a-kind scents, mantras and designs,” according to the company. The launch is a continuation of the brand’s Unleash Your Inner Shower platform, which taps into how consumers, especially Gen Z and Millennials, view showers as a transformational experience.  Method says the Good Karma collection was designed make every shower an op...

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